Financekaart has been conceptualized with a vision to serve lives of billions with the help of technology to provide access, choice & control of financial services to the underserved/Unserved MSMEs, individuals & farmers.

Financekaart is an online aggregator of financial products & services. We believe that every customer’s need is different & every customer has a different priority that’s why Financekaart is revolutionizing the financial products & services marketplace in India by giving you the power to choose and tailor services according to your needs and requirements. With its blended phygital approach Financekaart is addressing the needs and working as a financial matchmaking platform for the entire ecosystem.

FinanceKaart’s custom product programs don’t depend on traditional underwriting principles - we use alternate data and work with credit bureaus, partners and financial institutions to deliver tailor made products & services. Leveraging technology and long standing value chain networks to facilitate a suite of financial products for the un/underserved rural Indians.

FinanceKaart deploys a B2B2C model, partnering with these businesses, be it sellers (inputs, equipment, etc) or buyers (off takers, market linkage, FPOs, processors, etc) to increase access to financial services for them.

"The Next Billion" as we all say, works right here, in rural India, waiting for sustainable options to finance their income generating needs to enhance their livelihoods (credit, savings, etc) while also protecting them, to ensure secured and sustainable livelihood growth (insurance, etc). FinanceKaart is committed to deliver precisely what the next billion needs on their journey to become consumers - customized, practical and sustainable financial products.

Ganga R. Gupta

Founder & CEO
: LinkedIn

An MBA from Banaras Hindu University (BHU) & MDP from Indian Institute of Management, Lucknow (IIM-L) with professional experience of more than 9+ years in Product, Portfolio and Business Development across BFSI.

He is a first generation entrepreneur & prior to setting up Financekaart he has served in several strategic leadership positions in prestigious corporates like Star Union Dai-ichi Life Insurance, India First Life Insurance, Muthoot Finance & Religare Health Insurance. He has played an instrumental role in various product set ups during his tenure.

Mentors & Advisors

Mr. Suneel Gupta (IIT-K & Cambridge University)

Founder & Director at Quicksun Technologies & Doorastha Analytics
Ex-CTO at Fino Payment Bank & Manipal Group

Chief Technology Advisor at

: LinkedIn

Mr. Anil K. Dubey

Executive Director at Bank Swadesi Jakarta (now Bank of India)
Board Member- Micro Save
: LinkedIn


Ex-Executive Director at Corporation Bank
: LinkedIn

Mr. Shankar Solanki

Ex GM & Head- Financial Inclusion at Bank of Baroda
: LinkedIn

Credit Advisory Board (Certified Credit Counsellors –MSME- Appointed by SIDBI)

Mr. Rakesh Shukla

Ex-General Manager at Punjab National Bank (PNB)
State Resource Person, UP State Rural Livelihood Mission
: LinkedIn

Mr. Abhik Mitra

CEO-Kuber Kanak Microfinance Association,
(Ex- Sr. Manager- Central Bank of India, Ex-AVP- Indusind Bank, Ex- Chief Manger- ICICI Bank)
: LinkedIn

Mr. Sunil Kumar Mohan

Ex- Chief Manager- Indian Overseas Bank,
Knowledge Partner with SIDBI for MSME & IICA
: LinkedIn

"Financekaart is a technology platform - it is not a bank and does not hold or claim to hold a banking license. The business current accounts, VISA corporate cards, business loans and other similar banking services/financial services offered on the Financekaart platform are provided by RBI-licensed banks and financial institutions. All funds in the Financekaart powered business current account are insured as per limits prescribed under the RBI’s deposit insurance scheme. The banking services/financial services offered on the Financekaart platform are powered by our partner banks/financial institutions and follows all security standards and legal requirements prescribed by the partner bank/financial institution, in accordance with extant RBI regulations."

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